Nature is the source of inspiration for Zar Douz Basic, and it is highly influenced by the coexistence of mountains and water.
The clothes’ pattern is designed in such a way that the body can easily pursue a wide range of movements and activities, and the clothes can be used for a wide range of various sizes and shapes.
Gender is not found in most clothes, and the unisex clothes bring about the same function and comfort for everyone.
Based on its shape and personality, each piece of clothes has its own name.
The choice of fabric, color and pattern is highly influenced by gardens, flowers, plants and animals, and all of fabrics are bought from small local markets in Tehran and other cities on a monthly basis.
These fabrics are rarely available in stores and due to their designs and colors, they have no place in today’s fashion in the eyes of buyers.
These fabrics that have an original and artistic identity, and they attractive for all ages.
All of them are (vertically, horizontally and diagonally) lined and embroidered in the workshop.
Embroidered sewing gives a new texture to the fabric and is more flattering, and its most important part is the touch of this texture on the clothes, which gives us the sense of touching a tree.
No more than 5 items are tailored for each pattern, and each piece of clothes is produced with a large number of patterns and colors, and the clothes without patterns are made in greater numbers.
Zar Douz Basic workshop in which adding texture to fabrics, tailoring and brand putting are all done is small and local.
Clothes are put up for sale and show in Zar Douz Basic store. Zar Douz Basic store is inspired by explosion, war and destruction; the purpose of this design is to show our problems in the Middle East, their impact on work and life, and how we design and produce our clothes with colors and patterns without considering them.
And at the end of the store, there is a suspended big white box on either side of which the fitting rooms are located with a white bright space full of mirrors where people can easily see the clothes on their bodies in all details.
A piece of music is selected by an Iranian DJ to be played 18 hours a month to introduce the atmosphere of Zar Douz Basic.
Zar Douz Basic sees fashion in all walks of life and hopes to introduce itself to the world.
Zar Douz Basic store is located in Sam Center in Tehran, the capital of Iran.